Serious’ rich programme of activity is enabled through an equally rich blend of support. We work with a diverse range of partners, from corporate sponsors to charitable foundations, international cultural institutions to individual donors; this wide-ranging approach allows for varying layers of support and maximum programme impact.
Serious has a solid history of work with corporate sponsors of all scales, from multinational organisations to small-scale operations, and we provide a flexible approach to partnership; whether we have an existing property fitting perfectly with an organisation, or we create a bespoke offer tailored to specific needs, we always construct platforms that effectively deliver sponsors’ objectives.
Key areas of our work are underpinned by our charity, Serious Trust; working with trusts and foundations, as well as individual donors, Serious Trust supports the commissioning of new music, talent development and learning and participation programmes. Serious Trust’s impact is felt nationwide and takes engagement with jazz beyond the concert hall to increasingly broad audiences.
No matter who we deliver our work alongside, it is underpinned by two principles – artistic excellence and solid partnerships with our stakeholders. We place musicians and the creative process at the heart of everything we do and make robust connections between artists, audiences and organisations to successfully deliver our partners’ objectives.