What we do
Serious is a non-profit cultural organisation that brings people together through music. We produce industry-leading live music events, creative engagement projects, and talent development schemes.
With over 30 years of experience, we are passionate about making music that matters to communities, supports the success of artists, and goes beyond the mainstream. Purpose driven, we believe in music’s unique role as a cultural and social catalyst. Our mission is to enable everyone to engage with music in a way that is meaningful for them.
Our work includes producing the annual EFG London Jazz Festival, Europe’s largest city-wide music festival and the UK’s biggest celebration of jazz and surrounding genres; Between the Lines, a series showcasing experimental, boundary-pushing creators; Thamesmead Festival, a community festival that celebrates the artistic roots and diversity of the town; K Music, the UK’s leading festival of contemporary Korean music – all alongside one-off concerts, national tours, and partner projects. All our projects explore ways to enable artists to create and present new work.
Take Five, our annual talent development programme, supports the next generation of artists. Our year-round creative engagement programmes bring inspirational, participatory experiences to communities across the UK.
We make music matter.