Serious Trust

Serious run a huge range of projects to ensure that everyone can grow through music and music-making, and the most promising musicians can reach their full potential in a challenging industry.

By making a regular donation to Serious Trust, you will join our group of Supporters who play a vital role in ensuring music is more accessible for all, and musicians can reach their full potential.

Your generosity will help us in the following ways:

£25 a month could:
Introduce 12 young people to musicians and genres they have never encountered before, by enabling them to attend a world-class jazz or contemporary music concert.

We will keep you updated with regular newsletters and updates.


£1,000+ a year could:

- Offer one of the UK’s most exciting upcoming jazz artists a platform to launch their career and attract international attention at the EFG London Jazz Festival.

- Provide a place for a young person aged 18-25 from a disadvantaged background to participate in an employability programme, giving them the best chance to succeed in the fast-paced music industry.

We will keep you updated with regular newsletters and special opportunities to see our participatory work.

£2,500+ a year could:

- Enable five pupils facing significant challenges in their home lives to take part in an inspiring music project and develop the skills needed to be happy, confident and engaged at school.

-Provide ongoing coaching, mentoring, and industry expertise which supports a talented musician to transform their career during and after a week-long professional development residency.

Regular supporters receive a range of special access to Serious' year-round programme of live music performances, receptions and events as well as talent development residencies.

£5,000+ a year:
An annual gift at this level would make a huge difference to what we are able to achieve, with the potential to sponsor an artist’s full participation in a talent development residency from start to finish, including pre-residency support, access to invaluable new contacts,
collaborations, skills development opportunities, and ongoing mentoring in the year after.

We will work closely with you to determine how your gift is used and would thank you for your gift with invitations to exclusive VIP events with artists, access to sold-out shows and complimentary tickets to Serious produced shows all year round including the EFG London Jazz Festival.




It has been an eye-opening experience to be involved with Serious. Attending a world-class jazz performance can be inspirational, instructional and uplifting!

I support the Serious New Audiences programme as it provides that experience to those who might not normally attend performances of this calibre, and the Trust is to be commended for this far-reaching initiative.

(Jerry Graber, Supporter​)
  • Serious Trust

Serious Trust Ltd is registered as a company limited by guarantee in England and Wales no. 07883912. Registered charity no. 1145535.