Serious is a partner on Hull 2017, working with partners including J-Night, Nova Studios and the School of Arts of the University of Hull, to create a programme of events across 2017, including developing a series of events to tell the story of Basil Kirchin, the forgotten genius of post-war British music, through a year of live events, alongside visual and aural explorations of his life and legacy.   

See details of our events that are on sale here.


An ambitious and dynamic urban regeneration programme brought high-quality music and performance to high streets across seven outer-London boroughs in 2015 and 2016. Designed to showcase the local streetscape and unlock the potential of high streets, local residents, businesses and visitors were encouraged to rediscover and reclaim their public space via the free activities provided.

Activity commenced in July 2015 with Australian artist Ben Walsh, and further periods of activity were in November 2015 around the EFG London Jazz Festival, featuring 20 artists including marching bands, Moon Hooch, The Soil, Alan Hampton, Serious Sing.
In 2016, the July programme included one day of Choir Clock and one day of street song with artists including House Gospel Choir and The Beatbox Collective.

In November 2016, the EFG London Jazz festival showcased artists including Allan Harris, Adam Ben Ezra, Perhaps Contraption, Randolph Matthews, John Etheridge / Vimala Rowe, Polly Gibbons and Natalie Williams with free performances across the boroughs.

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Serious were successful in becoming a primary delivery partner for LLDC, upon re-launching the Park after the Olympics. We were awarded the following tenders: 

QUEEN ELIZABETH OLYMPIC PARK opening weekend (April 2014)

This featured a two day programme with a range of professional and community artists drawn from London’s communities, with an emphasis on East London. Thematic emphases were: circus, music, sports, singing, storytelling, dance & acrobatics. Artists included: Stratford East Singers, Bollywood Brass Band, Brass Roots, Circus Space, Dhol Academy, East London Dance and Barbican’s Drumhedz.


This was a community sports event designed to highlight opportunities for the local community to engage in sport as a legacy of the Olympic Games – encouraging a sense of community and a healthy lifestyle, as well as raising awareness of the transformation of the Park and how the community may use it. More than 50 sports organisations took part including Association of England Amateur Boxing, British Judo, Canoe England, England teams of hockey, netball, volleyball squash and table tennis, Essex cricket and West Ham Football Club – each had a demonstration area where visitors were encouraged to try out sports. 

As part of the event, the Queen’s Baton Relay spent a day in the Park visiting the individual sport areas as well as the major venues including the Orbit,  Copper Box, Lee Valley Velodrome, and the Aquatics Centre.