EFG has a long history with EFG London Jazz Festival, having been a sponsor since 2008 and becoming headline sponsor in 2013. First coming on board to support the EFG Excellence Series, the Festival’s annual programme of major concerts bringing the leading lights of jazz to London stages, our relationship with EFG has grown as we continue to position the brand at the heart of the Festival’s identity. 

We have shaped a partnership built on raising the profile of EFG in the UK and internationally, and demonstrating EFG’s commitment to creativity and jazz music, and London’s cultural landscape, by aligning it with the artistic excellence of the Festival and the capital’s biggest city-wide music festival.

Our partnership with EFG plays a fundamental role in supporting the quality and breadth of the overall Festival programme as they continue to help deliver a heady mix of music and spectacle across the Festival’s 10 days.

The great thing about Serious is that they possess all the necessary attributes: passion for their subject; organisational skill with the necessary attention to detail; and always proactive

(EFG International)