Case Studies within EFG London Jazz Festival

Headline sponsor to the EFG London Jazz Festival since 2013, global private banking group EFG has a long history with the Festival, having first come on board in 2008 to create the EFG Excellence Series; an annual programme of major concerts from some of the leading lights in jazz and well established as a highlight of the Festival. This long standing partnership cements their commitment to being the Private Bank for Jazz and worldwide supporter of the genre. EFG plays a fundamental role in supporting the quality and breadth of the overall Festival programme and enables the EFG London Jazz Festival to realise its artistic ambitions and continue to enthral music lovers across the capital.

Eurostar

Eurostar was a principal partner to the EFG London Jazz Festival in 2014 and 2015 with the objective to use the partnership to engage with their loyalty and frequent traveller programmes. 

The alignment with the Festival showcased London as a destination of choice, demonstrated their cultural ties with the city and facilitated money-can’t-buy experiences with their most valued customers. High profile artists were chosen to deliver experiences that would be exclusive and free for invited Eurostar guests to attend.

Partnership outline:

• Money-can’t-buy experiences across three high-profile concerts per festival 
• Eurostar integrated into the festival through the marketing & communications plan
• Eurostar aligned with artistic excellence; from rising stars to international headliners
• High-level client entertaining opportunities, through launch events & VIP drinks receptions
• Cementing London as a destination for Eurostar travellers and the brand’s commitment to the cultural scene in London