Appleton Estate

Case Study

Working with Appleton Estate, we handpicked three concerts from across the festival to create an exclusive concert series that celebrated the ongoing influence of Afro-Caribbean music on the international Jazz scene and our shared commitment to platforming this.

Further activation and brand touchpoints included:

• Connection with the three artists to film Behind-The-Scenes content which was then collaboratively posted across our social media, reaching a digital audience beyond the live shows and ensuring the partnership story lives on beyond the festival.
• Bar activations and product placement at the Appleton Estate Jazz Sessions and our September launch party at Lafayette.
• Venue brand activations that reached over 700 live audiences, with logo projections, physical branding and bespoke decoration.